Michael Samuels provides legal services to FSBO and other real estate clients in Cincinnati and throughout Ohio.

Attract the perfect buyer when selling a home yourself

On Behalf of | May 9, 2024 | FSBO

Selling your house without a realtor (FSBO) can be a cost-effective strategy. But to attract the right buyers – those genuinely interested and financially qualified – you may need to put in extra effort.

The following tips may help you stand out in a potentially crowded FSBO real estate market.

Price it right

Overpricing is a common FSBO mistake. Research similar homes in your area that have recently sold and consider a professional appraisal for an objective value assessment. Competitive pricing attracts serious shoppers who know the value of local properties.

Shine online

High-quality photos are crucial in attracting interest. A professional photographer can showcase your home’s best features, and you can publish the pictures on online listing platforms popular in Ohio. Create compelling descriptions that highlight unique aspects and amenities.

Embrace technology

Consider providing virtual tours that allow potential buyers to explore the home remotely and in their own time. Include an easy way for them to schedule showings to increase convenience and flexibility for yourself and interested buyers.

Open house advantage

Host (and advertise) open houses to create a low-pressure environment for buyers to explore your property in person. Prepare a captivating description that illuminates the home’s personality and potential. Be enthusiastic and answer questions confidently.

Be prepared to negotiate

Negotiation is an art, not a science. Research common tactics buyers use and anticipate their counteroffers. Be clear on your bottom line – the absolute minimum you can accept – but remain flexible within reason to reach a mutually beneficial agreement.

While navigating the FSBO process, consider consulting a legal representative with experience in real estate transactions. They can help with disclosures, contracts and closing procedures, helping to ensure a smooth and legal transaction.