Selling a home as “For Sale By Owner” (FSBO) is a process that inspires both unique challenges and unique opportunities. As such, those who are listing their property in this way need to be well-versed in strategies for success that may or may not mirror selling strategies utilized by those who list through agents.
Take, for example, staging. This process of preparing a home for sale by making it look its best can significantly impact how quickly a home sells and the price it commands. This approach to selling a home has long been embraced by real estate agents. There are compelling reasons why FSBO sellers should also strongly consider making the effort to stage their property before attempting to sell it.
The potential benefits of making this effort
In real estate, first impressions are often everything. Buyers often make up their minds about a property within the first few minutes of viewing. Staging creates a welcoming atmosphere that can make a lasting positive impression. By decluttering, cleaning and arranging furniture and decor in an appealing manner, sellers can highlight their home’s best features and make it more inviting to potential buyers.
Staging can also lead to faster sales and higher offers. A well-staged home not only looks more appealing but can also lead buyers to perceive it as more valuable. By minimizing flaws and emphasizing the property’s positive attributes, sellers can justify asking for a higher price. Studies show that staged homes often sell for more than their unstaged counterparts.
While selling a home as FSBO can save on realtor fees, it also requires sellers to take a more active role in the selling process. Staging can serve as an important part of this process. By investing time and effort into staging their property, FSBO sellers can enhance their chances of a successful and profitable home sale.